Thursday, August 21, 2014

SWOT ANALYSIS OS SAMSUNG














ENTERPRICE ARCHITECTURE BLOG

                    PREPARED BY
                     SUKESH SANDULA
                     S.ID : 11528999

TUTOR   : MICHAEL BARON



INTRODUCTION TO MY ENTERPRISE ARCHITECT BLOG


I sukesh Sandula pursuing Masters in Information technology as specialization at Charles Sturt University. I pursued  my Bachelors in computer science at JNTU university and after finishing my bachelors to acquiring a high level degree at international standards to gain some knowledge. I am motivated student and very much interested in participating extracurricular activities to improve skills and besides that am having knowledge in  computer languages like C and java, which helped throughout my academics to obtain technical and organizational skills. My only wish is to become a businessman and  I believe that my skills and abilities are rightly suitable for that.

SWOT ANALYSIS OF SAMSUNG

INTRODUCTION:
SWOT analysis is an acronym which supports for internal weakness, strengths, opportunities and threats opposite the exacting firm. (Val Renault).To quickly overview the companies situation and place in the market these technique is the best technique which is widely used technique now a days in the present market. It is having great impact for the design of a successful business strategy though it is a simple technique and which is also used to improve the technical values of a firm. Samsung group is the biggest consumer electronic brands in the world and Samsung electronics company is part of them. Samsung group manufactures consumer electronic products such as televisions, mobiles and home applications. In the information technology and telecommunication infrastructures systems it is having wide area of manufactures and also in the semiconductors. 
VISION STATEMENT:
Samsung electronics vision statement for the new decade is to “Inspire the world and create better  applications for the Future technology. (“Samsung Vision 2020,” n.d., Para. 1).





Description:
In addition to strength we also have some weakness which is sufficient amount to rebuild the company one it has been  into the remarks list. Now a day's everyone is familiar  with all the electronic goods and patent infringement where the Samsung is infringing other companies patents thus damaging its reputation and also has to pay huge penalties.
The main aim of the Samsung groups  is to lower the production cost which are positive for the consumers and the production is mainly focused on low cost countries so that the goods with low production cost can benefit and it can offer good prices and earn huge margins in the market by producing the product in low cost. It also owns one of the best shares in to mobile phone sales in the present world market. ("strategic management insight") If a company has good benefits by using all the key factors from the which are very much useful for the company to make innovative ideas and make flexible by that customers are easily attracted.


















SWOT ANALYSIS
     ORGANISATION:  http://www.samsung.com/au/#latest-home

Strengths
Weaknesses
1.     Innovative ideas and design.
2.     Great focus on environment
3.     Production cost is very less
4.     Ability to market the brand in excellence way
5.     Hardware instigation with many open source OS and software.
6.     Excellence in engineering and producing hardware.




1.     Focus on too many products.
2.     Too low profile margin
3.     Bugs in software and hardware
4.     Patent infringement
5.     Profit margin is too low

Opportunities
Threats
1.     Mobile advertising industry is growing rapidly.
2.     The quality of application processors are growing high.
3.     Growth of tablets market.
4.     Growing India's Smartphone market. 









                                                                                    
1.     Price wars
2.     Apples ITV launch
3.     Breached patents
4.     Rapid technological change
5.     The saturated Smartphone markets in developed countries.

Summary and Recommendations
Instantaneous launching of smart phones and other electronics from the other companies seems to reproduce the strength and weakness of the major IT server provider. TO  overcome the drawbacks and improve the standards and capital income . To reach the company goals it should maintain the stakeholder value by balancing the basic principals quality ,growth and profitability and also manage the to incorporate of their business strategies. The main recommendation is to clear all the disputes on the Samsung   and involve in the development of  better application which are user friendly.





REFERENCE:
1.Samsung History. (n.d.). Retrieved from
2.David, Fred R. (1993). Strategic Management, Available from http://strategyclub.com/
3.Renault,V. (2010). Swot Analysis. Retrieved from


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